West Ham United recently announced that is has plans to implement a blockchain-based platform to allow fans to vote on what they call “soft decisions”. The London based Premier League club joins the likes of French champions, Paris Saint-Germain and Italian giants Juventus in securing a deal with digital voting provider Socios.com.
Aiming to bring fans closer to the game by allowing them to vote on who should be awarded Man-of-the-Match and which cameras should be used before the matches. Socios.com chief executive, Alexandre Dreyfus told Sky Sports that the tokens would be "affordable and accessible to all fans".
The announcement was met with confusion by some West Ham supporters unsure how the West Ham United fan token (likely to be priced under £10) will be used, with Dreyfus going on to say that fans can also earn or hunt for fan tokens for free.
The ‘Hammers’ have a wide array of famous supporters, such as the likes of Russell Brand, Danny Dyer, Barack Obama and even The Queen of England. The completion of a deal with a club of West Ham's stature is, without a doubt a huge acquisition for Socios.com. Not only does it demonstrate a change in behaviour towards blockchain technology, but it also highlights the commercial value of giving fans or citizens the power to make decisions.
The use of Socios.com tokens (even though it only has one purpose) is excellent news for the Blockchain industry as it helps drive forward awareness of the technology. With Dragon being active in so many verticals including Sport and Motorsports it won’t be long before you will be logging into your free Dragon Social Wallet to use your DRG in similar ways to this, to purchase physical and virtual goods. Come see how Dragon Coin, the world’s number one entertainment coin continues to evolve the entertainment industry.