With the backdrop of the joyful sounds of the UK gospel choir, Kate Chambers, MD of Clarion Gaming cut the ribbon to open the floor to the biggest edition of ICE so far.

ICE 2020 is in full swing right now. It runs until Thursday 6th February at London’s ExCel, packing in more than 35,000 professionals from all sectors of gaming who have come together to share insights into the future of gaming and develop invaluable networking opportunities.  Occupying a record-breaking 49,500 square meters of space and almost all of the 44 halls available at ExCel to cater for the 633 exhibitors’ brands from 65 nations

Particularly special this year is that it features a record 73 first time exhibitors from 37 jurisdictions, including Armenia, Curacao, Singapore, Lithuania and many more, all vying for space in an ever-growing industry a special guest appearance from and none other than 8 times Olympic champion and world’s fastest man, Usain Bolt.

A key theme at ICE this year is social responsibility, and the location of the Consumer Protection Zone has been moved to a central position as it is 30% bigger than in previous years, demonstrating the industries growing awareness and commitment to the wellbeing and safety of their customers.  Attendees are spoilt for choice with the sheer amount and quality of speakers on hand, and members of the Dragon team were on the floor spreading the word about Dragon Coin and the many benefits of using the Dragon Social Wallet including lightning fast transactions.  Dragon are engaging with iGaming and eGaming platforms alike introducing the benefits of both Blockchain and the Dragon ecosystem.

Apart from Usain who is understandably expected to draw large crowds. stand out speakers include Ulrik Bengtsson, CEO of William Hill, Itai Pazner, CEO, 888 and Amy Yu Co-Founder & CEO, FSG Academy which is a One-stop online academy for users to explore and train get hired in eGaming.

Speaking of eGaming which of course one of Dragons pillars, part of a global games market predicted to exceed $138 Billion, gaming is also high on the agenda at ICE with their eSport arena having also been expanded allowing delegates to watch a $250,000 prize money Counter-Strike: Global Offensive tournament with some of the world’s greatest teams.

You can keep up to date with the live blog coverage from ICE 2020 right now by clicking here and of course for all the latest Dragon and Blockchain news, as usual head over the Dragon Blog.