The Litecoin Foundation has partnered with Ultimate Fighting Championship (UFC), one of the leading mixed martial arts organizations, in a deal to promote the cryptocurrency.
The deal will see the litecoin logo displayed on the octagonal fighting canvas at an upcoming event called UFC 232 – a rematch between former UFC light heavyweight champion Jon Jones and light heavyweight Alexander Gustafsson. The fight is scheduled to take place on Dec. 29 in California.
Claiming to be the first crypto sponsor for a UFC event, Litecoin Foundation said Thursday that the “millions of viewers” at such events would help raise global awareness and drive interest in litecoin.
“With brands and institutions continuing to push into cryptocurrency and blockchain, this is yet another signal of this technology moving closer towards the mainstream,” it continued. The foundation, which aims to help promote adoption of the cryptocurrency, also said it hopes to continue the UFC partnership in the longer term.
This time last year, Canadian mixed martial artist Rory MacDonald also inked a sponsorship deal that saw him wear outwear branded with the dash cryptocurrency for a Bellator 192 fight. Former lightweight MMA champion Michael Chandler, too, signed an endorsement deal with crypto trading platform CoinLion back in January.
On New Years Eve Dragon Ambassadors Sean O'Connell and Josh "The Cuddly Bear" Copeland will compete in the Pro Fight League World Championship Event, an historic night of MMA action featuring 6 world title fights in 1 night in each weight class.
Each victorious fighter from the six weight classes will take home $1 million on top of the payouts they received throughout the regular season and playoffs and will be the crowned the 2018 champion. The Championship marks the second PFL event at the Hulu Theatre at Madison Square Garden, with the first being their first-ever regular season fight.