The Integrated Resort (IR) concept has evolved to combine gaming and entertainment into a package that exceeds the sum of its parts for the operator and customer.
Caesars Palace which turned 50 this month, Sun City in South Africa and the Atlantis in the Bahamas arguably created the template which was built upon by venues such as the Mirage, Bellagio and the Venetian in Las Vegas. Meanwhile, premium venues were popping up all over Asia to cater for the needs of gamers, offering facilities that allowed them to go toe-to-toe with the world’s best.
Back in 2010, the Marina Bay Sands resort was described as the most expensive casino property worth over $8 billion. This resort includes about 1,256 hotel rooms. In addition to that, this integrated resort is home to the largest atrium casino in the world with over 500 tables and about 1,600 slot machines. The Skypark on its own is capable of accommodating over 3,900 people. Located at Bayfront Subzone, Singapore, this fantastic and arguably the largest integrated resort in the world is owned by the Las Vegas Sands corporation. Aside from the fact that this resort has the most enormous casino atrium in the world, it has a convention centre capable of accommodating over 45,000 people. This happens to be one of the side attractions of this amazing resort in Singapore.
In the southern part of Singapore, Resort World Sentosa is another world-class integrated resort with several side attractions that definitely appeal to the heart and minds of visitors and all casino game lovers. One of the main side attractions is the Universal Studio themed park. In addition to this, this resort plays host to the SEA aquarium, which is currently the second biggest or largest oceanarium. This IR has seven hotels with a total of 1,500 rooms. Once ranked as the third most expensive building in the world, this resort is home to a giant casino facility, where gamers can play all types of games at the same time winning cash.
The addition of attractions outside of gaming is referred to as having MICE facilities (meetings, incentives, conventions, and exhibitions) and as you can see above the Marina Bay is a perfect example of this with the MICE concept opening up a range of mouth-watering additional revenue streams. As well as providing endless gaming fun the MICE resorts gain revenue from a variety of options including;
· Lounges and Nightclubs
· Golf Courses
· Live Entertainment
· Meetings & Conventions
· Upgraded rooms & services
So, we have an ecosystem which provides an ideal environment to innovate using a digital currency which supports everybody from High Rollers to retailers and every industry in between – now that’s real food for thought!
Other models exist of course, but wherever an IR is situated tourists follow and supporting infrastructure has to be in place to support this to make them become real recreation destinations. For example, the Gran Ho Tram is situated more than two hours away from Ho Chi Minh City on the best beach closet to Vietnams commercial district, Grand Mariana in Saipan which is over four hours flight from Japan, Korea and China but boasts clear water, blues skies and a number of golf courses and the Aquis resort, tantalisingly close to the Great Barrier Reef.
Visitors to IRs still want to experience gaming, hospitality, leisure, entertainment and retail but in new and different ways. While gaming remains the anchor, new IR’s now cater for changing customer trends by providing them with exclusive multiple interactive experiences outside of the gaming sphere. Once IRs drew in tourists from the mainlands seeking to purchase luxury designer goods; however, luxury retail is now accessible via the abundance of new shopping malls.
IRs also provide lots of high-quality jobs, both directly and indirectly related to gaming. For example, there are fantastic career paths in the land-based casino industry empowering staff by fostering crucial skills needed to succeed in today's highly competitive workplace. Educational opportunities are often paid for by the employer allowing staff to access courses to masters-level such as the University of Macau’s prestigious International Integrated Resort Management qualification.
With so many world-class venues now competing for the attention of globe-trotting VIP / High Roller gamers, frustrations with slow transactions and high cross border conversion fees can be instantly solved by Dragon Blockchain Innovation. High Rollers love to play with large sums of money and enjoy high stakes but with the amount of travel, sometimes happening on the spur of the moment, carrying this much cash is not entirely safe, nor is it feasible. Paying with the currency of one nation in another makes you the victim of very low exchange rates. Card-based transactions usually charge exorbitant fees as processing charges as the geographic location changes. The Dragon Social Wallet offers VIP / High Rollers excellent mobility, avoiding third party organisations, thereby making sure that no extra fees are to be paid. If the gamers chooses to visit a Dragon Affiliated junket, DRG can be converted to DGCs and then easily exchanged for non-negotiable casino chips to play with.
On top of this, Dragon Coin, the world’s number one entertainment coin has been designed for other purposes outside of gaming, and it's not too hard to imagine it becoming the goto coin to pay for IR facilities such as luxury dining, retail and world-class shows amongst others. With the rising number of high Rollers wishing to experience the joys of gaming in different locations, it is no wonder that there’s a need for a solution that meets their demands. While these integrated resorts all offer superb casinos where gamers can enjoy a fantastic experience, Dragon Blockchain Innovation offers them fast, secure, and frictionless payment systems to evolve how they interact with their customers.