That's how you sum up Martine Kindt in one sentence.

World champion and Formula One drivers like Jenson Button and Lewis Hamilton race a little safer because of Martine Kindt. In 1986, she co-founded Bell Racing EU and became its driving force ~ if you'll pardon the pun.

A mother of two children, she was responsible for the marketing of the company that took it to the top of the racing helmet industry and at the same time ensured Bell Helmets are number one in the world for safety and craftsmanship. As a result, in 2001 she was given the prestigious Belgian Entrepreneur of the Year Award.

Dragon CEO Paul Moynan is a dear friend of Martine and as Dragon have multiple winning motorsports teams in Formula-E, Hitech and Team Brit disciplines, (find out more here he appreciates her attention to detail and a keen eye for drivers safety. Martine grew up in Belgium where she studied economics. She speaks five languages and her combined passions for business and Formula One racing takes her from Singapore to Budapest and Abu Dhabi to Monaco on the world's Formula One circuit which also means she can count the world's racing champions amongst her friends.

She was privileged to know Ayrton Senna, Michael Schumacher and Hollywood actor Patrick Dempsey whose passion for racing cars matches his skills in front of the camera. She was responsible for the placement of Bell Helmets in Hollywood feature films such as Ron Howard's Rush and Zoolander 2. Martine says “It’s not about having the skills, it’s about having the will, desire and commitment to be the best."

She recently founded Kappa Konsults using decades of business knowledge and her vast experience; she now consults for other companies helping them restructure and build their image.

She says “Bell has given me so much experience and insight in an exceptional a-typical world. I'm happy that others can benefit from my knowledge. I believe that together, we can rise and be great.”